342 Elwood Avenue, Oakland $1,425,000
3 BR, 2.5 Ba 1742 SQ/FT
The right online presentation of classic architecture with warm design updates made this Lakeshore pearl the belle of the ball.
A sun-splashed interior, lush gardens and a private, level deck off the kitchen provides the quintessential indoor/outdoor living. When I helped my clients buy the home several years ago, it had good bones but a bad wardrobe. They took what was there and modernized, polished, improved, and turned a sow's ear into a silk purse augmented with today’s conveniences.
When they decided to move to a doorman-building lifestyle, the house was perfection with the owner's own furnishings, art, and ephemera; no professional staging was needed. Those who visited the two Sunday open houses took in the city views from the bedroom balcony, cooed about the new professionally-appointed kitchen, and oooed and ahhhed about the unusually stylish master bedroom suite and the real artwork adorning the home.
From the sellers:
"Anne's marketing for our house was “Oakland at its best”. But what was the best was Anne’s beautiful, personal presentation of the property, and the clean, mobile-first listing site. It all contributed to intense interest in our home and evaporated any worries that we were selling too soon after major renovations. It sold well over our expectations.
Anne presented this house as the belle-of-the-ball, and she made this not just one of many homes for sale, but an actual event."