The Blue Bungalow
Longtime residents, caretakers, daffodil planters, and community organizers in their North Oakland neighborhood, Sherri and Tim were finally ready to retire and have someone take care of them.
For two years, we talked about how to optimize their home for the market. Slowly but surely, they executed every suggestion I made, except one. I recommended that they paint their house a nice warm gray for maximum appeal, but the next time I visited them, I was greeted by a very blue house with crisp white trim. Sherri didn’t have the heart to wash all of the personality out of their house to neutralize it for the market.
We turned that blue house into its own brand, and dubbed it The Blue Bungalow. People loved it! Everyone wanted to see "the Blue Bungalow", and buyers referred to it by name from Day 1. I received numerous inquiries and requests for information about "the Blue Bungalow", and emails with the subject line "Blue Bungalow". People who visited my open houses announced "We just had to see the Blue Bungalow”! Was this turning a potential negative into a positive? Did I nearly miss an opportunity to give a listing its own brand and personality? Whatever the case, the house was a hit in every way, thanks to new light fixtures, updated appliances, rubber tile that replaced torn linoleum, new bath vanities, and perhaps most of all, the fresh blue paint on the outside. Seven buyers competed for the house, and the winning buyers included a photo of themselves with their offer, standing in front of the Blue Bungalow. They do not intend to re-paint it.